Posts tagged ‘survey’

A Picture’s Worth 1000 Words…and a Few Statistics

Most people find it less overwhelming to interpret results in the form of a picture rather than in the form of numbers. But just as certain numbers—or statistics—provide particular types of information, so too, certain types of graphic representations are better for certain types of data.

Continue Reading December 20, 2013 at 4:44 pm Leave a comment

Statistics You Need to Understand

Whenever I mention statistics, I generally see two types of reactions; either eyes glaze over or register panic. It’s even worse if I use the word probability. (So I won’t.) People have an irrational response to that most rational of decision-making tools. While statistics can get very complicated, most people can get by with just a few key statistics.

Continue Reading September 20, 2013 at 1:26 pm Leave a comment

But did it work? Measuring outcomes of communication and other initiatives

We all want to make a difference; but most of us hope no one will ask us to prove it. Measuring outcomes—or return on investment (ROI)—is key to managing projects or organizations well. No one can afford to throw away money on initiatives that don’t work. But measurement is often an afterthought or inadequate, taking an in-my-heart-I-know-it-worked approach. Good outcome measurement need not be complicated. It’s easiest if it’s part of the plan from the start.

Continue Reading August 5, 2011 at 1:37 pm Leave a comment

Making the most of social media

In the two years since I first wrote about social media, the question has gone from “How do I use social media in my business?” to “How do I get the best bang for my buck with social media?” To some extent, the answer must depend on your goal; some social media tools are better suited to certain uses than others. There are also some general principles—such as not ticking off others. But how?

Continue Reading February 7, 2011 at 2:30 pm 1 comment

Finding the “Truth”: Using surveys to find out what people really think

In a world where people feel surveyed to death, it is becoming much harder to get people to give organizations answers that will help them make good decisions. But until somebody invents a way to get information directly from people’s brains, surveys are one of the main tools we have. How can we maximize our chances of getting good information using survey technology?

Continue Reading December 16, 2009 at 8:17 am Leave a comment

How many is enough? The quest for an acceptable survey response rate

How many people do I need to survey? That’s the most common question I get as a researcher. The answer, unfortunately, is not simple.

Continue Reading September 16, 2009 at 3:31 pm 11 comments


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