Posts tagged ‘ROI’

But did it work? Measuring outcomes of communication and other initiatives

We all want to make a difference; but most of us hope no one will ask us to prove it. Measuring outcomes—or return on investment (ROI)—is key to managing projects or organizations well. No one can afford to throw away money on initiatives that don’t work. But measurement is often an afterthought or inadequate, taking an in-my-heart-I-know-it-worked approach. Good outcome measurement need not be complicated. It’s easiest if it’s part of the plan from the start.

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Continue Reading August 5, 2011 at 1:37 pm Leave a comment


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