Posts tagged ‘outcomes’

A Picture’s Worth 1000 Words…and a Few Statistics

Most people find it less overwhelming to interpret results in the form of a picture rather than in the form of numbers. But just as certain numbers—or statistics—provide particular types of information, so too, certain types of graphic representations are better for certain types of data.

Continue Reading December 20, 2013 at 4:44 pm Leave a comment

Policies, procedures and job descriptions: Maintaining a good fit

Even though January is a few months off, many of us think of September as the start of the new year. Along with back-to-school shopping, this is a good time to make sure your organization has everything it needs for a fresh start after summer vacations. Children and organizations both grow over time; just as children outgrow clothes, organizations outgrow policies, procedures and job descriptions. The traditional pencil case of my youth needed new technology each school year—pencils, erasers (especially erasers), paper and, eventually, a protractor and compass. For organizations, technology that once worked well may no longer be up to the job.

Continue Reading September 10, 2012 at 2:52 pm Leave a comment

But did it work? Measuring outcomes of communication and other initiatives

We all want to make a difference; but most of us hope no one will ask us to prove it. Measuring outcomes—or return on investment (ROI)—is key to managing projects or organizations well. No one can afford to throw away money on initiatives that don’t work. But measurement is often an afterthought or inadequate, taking an in-my-heart-I-know-it-worked approach. Good outcome measurement need not be complicated. It’s easiest if it’s part of the plan from the start.

Continue Reading August 5, 2011 at 1:37 pm Leave a comment


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