Posts tagged ‘measurement’

A Picture’s Worth 1000 Words…and a Few Statistics

Most people find it less overwhelming to interpret results in the form of a picture rather than in the form of numbers. But just as certain numbers—or statistics—provide particular types of information, so too, certain types of graphic representations are better for certain types of data.

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Continue Reading December 20, 2013 at 4:44 pm Leave a comment

Statistics You Need to Understand

Whenever I mention statistics, I generally see two types of reactions; either eyes glaze over or register panic. It’s even worse if I use the word probability. (So I won’t.) People have an irrational response to that most rational of decision-making tools. While statistics can get very complicated, most people can get by with just a few key statistics.

Continue Reading September 20, 2013 at 1:26 pm Leave a comment

But did it work? Measuring outcomes of communication and other initiatives

We all want to make a difference; but most of us hope no one will ask us to prove it. Measuring outcomes—or return on investment (ROI)—is key to managing projects or organizations well. No one can afford to throw away money on initiatives that don’t work. But measurement is often an afterthought or inadequate, taking an in-my-heart-I-know-it-worked approach. Good outcome measurement need not be complicated. It’s easiest if it’s part of the plan from the start.

Continue Reading August 5, 2011 at 1:37 pm Leave a comment


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