Posts tagged ‘marketing’

Telling your organization’s story

“Tell me a story.” When I was growing up, this was something I said almost daily. Like people, organizations also have stories to tell, and others are eager to hear those stories. The audience may be employees, customers or clients, shareholders, potential funders, community members or taxpayers. Here are some key considerations in telling your organization’s stories.


Continue Reading March 13, 2014 at 12:11 pm Leave a comment

What strawberries teach us about organizational excellence

In French markets, strawberries have different varietal names and different flavours—some sweeter, some tarter, some richer. In North America, they are just strawberries. I recently set out to discover just what those strawberries are that I eat in the spring and summer months. Along the way, I realized that the principles followed by the strawberry industry apply to all organizations.

Continue Reading June 11, 2012 at 2:32 pm Leave a comment

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