Making the most of social media

In the two years since I first wrote about social media, the question has gone from “How do I use social media in my business?” to “How do I get the best bang for my buck with social media?” To some extent, the answer must depend on your goal; some social media tools are better suited to certain uses than others. There are also some general principles—such as not ticking off others. But how?

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Social media: Time waster or valuable business tool

Social media is often seen as diminishing employee productivity. However, social media can help organizations increase staff productivity, save money, build their customer/donor/volunteer base and meet strategic goals. So for those Baby Boomer and Veteran managers who have not yet embraced social media, here is a brief primer on business applications and benefits of social media.