Finding the “Truth”: Using surveys to find out what people really think

In a world where people feel surveyed to death, it is becoming much harder to get people to give organizations answers that will help them make good decisions. But until somebody invents a way to get information directly from people’s brains, surveys are one of the main tools we have. How can we maximize our chances of getting good information using survey technology?

How many is enough? The quest for an acceptable survey response rate

How many people do I need to survey? That’s the most common question I get as a researcher. The answer, unfortunately, is not simple.